E-business & Product Manager at Cityscape Real Estate Ltd.
Mississauga
Results-driven Digital Marketing expert with 17+ years of experience specializing in AI-driven user acquisition in fintech, e-commerce, and proptech. Proven track record in building effective marketing strategies that leverage AI and API automation to maximize customer acquisition cost (CAC) and optimize lifetime value (LTV). Adept at developing advanced creative testing frameworks and full-funnel attribution models to drive growth and enhance decision-making processes.
Cityscape Real Estate Ltd. Brokerage
2025 - PresentDeveloping comprehensive processes for the launch of new products and technologies, from initial market research and BRD definition through stakeholder negotiations and timeline management to strategic marketing and post-launch analysis.
Xtetic World US
2023 - 2024Led data-driven strategic growth initiatives to expand customer base and revenue across both B2B and B2C sales channels, resulting in +30% YoY revenue growth.
Elenas
2022 - 2021Developed and executed a seller acquisition strategy, achieving +120% growth while managing a US$1M annual budget across Meta, Google, TikTok, and ASA.
Publicize
2020 - 2021Led a 9-person team managing first-funnel prospecting in a B2B model for a global market, overseeing end-to-end campaign strategy and performance.
Peiky
2019 - 2020Built and ran a digital acquisition strategy with a $400k+ annual budget, managing 15+ digital media channels and establishing KPIs and attribution platforms.
Contenidos El Rey
2017 - 2018Led a 5-person team directing performance marketing strategies across multiple client accounts, implementing ad campaigns across PPC, Programmatic, Social Media, and Email.
Tappsi & Easy Taxi
2017 - 2017Managed user acquisition for both mobile apps, self-managing Google Ads and Facebook Ads campaigns with continuous analysis and optimization.
Self-Employed
2013 - PresentConsultant, mentor, and trainer working with multiple companies on business development, digital strategy, and digital media implementation.
Lendo
2012 - 2012Early fintech exposure building credit-scoring and micro-lending acquisition models under regulatory and compliance constraints.
College Diploma in Computer Programming
2023 - 2025Bachelor Degree in Business Administration
2003 - 2008