Jaqueline Macedo

Langara College

● Led marketing, communications, and digital content for Registrar and Enrolment Services (90+ staff, 6 departments), reviewing all team output before publication and setting brand and accuracy standards across channels. ● Directed three concurrent platform migrations: Drupal CMS migration (~300 web pages), digital forms migration from Gravity Forms to Drupal (including complex conditional logic and email triggers), and the Academic Planner WordPress tool (planner.langara.ca)

Wise Digital

● Managed ongoing SEO and content updates for comparewise.ca using RankMath within WordPress, optimizing metadata and on-page elements.

Langara College

Progressive roles: Co-op Student > Specialist > Advisor ● Served as the department's marketing and communications lead, coordinating email, web, digital signage, print, and forms across all enrollment and registration touchpoints. ● Composed, edited, and distributed 100+ HTML email campaigns per year, managing a go-live calendar planned in advance and coordinating approvals across Registration, Financial Aid, Admissions, Scheduling, and Graduation.

Oi S.A.

● Managed a relationship marketing program targeting the company's Top 200 enterprise accounts, reaching 80% of the target list through networking events, product launches, and sponsored activations in 2017. ● Led Oi's activation at the Singularity University Brazil Summit (approx. 2,000 total attendees): supported booth design and staffing, managed catering and logistics, and welcomed approximately 700 visitors to the Oi booth over the event.

Arnova

Managed end-to-end print production and brand compliance for B2B event campaigns, overseeing setup and installation on-site.

Microcredential in Graphic Design Essentials

Post-Degree Diploma in Marketing Management

Bachelor of Communications in Advertising