Shah Ahmed Rafiz

Head of Incubation

Dhaka

Education

Experience

Credit report

Background check

About

Data-driven commercial leader with 7+ years across e-commerce, fintech, and FMCG/B2B distribution. Most recently led Daraz Bangladesh's Incubation Program (Alibaba Group), outperforming Daraz's Pakistan, Nepal, and Sri Lanka incubation teams in GMV share, category GMV achievement, and seller AOV.

Skills

Sales Strategy

Team Leadership

Enterprise Account Management

Seller Incubation

Performance Coaching

Distribution Channel Development

B2B Platform Management

Marketplace Management

Trade Marketing

Field Execution

GMV Growth

Churn Reduction

Cross-Functional Stakeholder Management

Performance Analytics

BI/KPI Dashboards

Contract Negotiation

Vendor Onboarding

Work Experience

Head of Incubation

Daraz Bangladesh Ltd (Alibaba Group)

2025 - Present

Led a team of 15+ KAMs, owning full-funnel incubation strategy — GMV growth, churn reduction, seller quality, operational efficiency, and assortment expansion — across 1,000+ sellers.

National Retail Sales Manager

PalmPay Ltd

2024 - 2025

Executed market penetration initiatives across retail channels, driving 133% growth in market reach within Q1, and developed quarterly sales plans with regional teams to deliver double-digit revenue growth.

B2B Platform Consultant

Market Express Ltd

2021 - 2023

Consulted enterprise clients on adopting B2B digital commerce solutions and designed loyalty platform workflows, improving supply chain visibility and order efficiency.

Territory Officer

British American Tobacco Bangladesh

2018 - 2021

Oversaw multi-site distribution operations across Khulna territory while leading a 300+ person field team on trade marketing and integrated marketing campaigns for volume growth.

Education

Bangladesh University of Professionals

Bachelor of Business Administration in Marketing, minor Supply Chain Management

2014 - 2017

Personal Information

Video Resume

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