Marketing Specialist at Argen Canada
Kelowna, BC
I’m a marketing professional with 15+ years of experience leading digital strategy, managing budgets, and driving measurable growth. In my current role as a Marketing Specialist, I lead B2B marketing initiatives end-to-end, across paid media, social, email, and web. I manage budget allocation, optimize performance, and work closely with leadership to align marketing with business objectives. I hold a postgraduate in Marketing & Data Analytics from Okanagan College and AI for Digital Medi— UBC.
Argen Canada
2024 - PresentLead and execute regional marketing initiatives for the Canadian market in collaboration with U.S. corporate marketing and Canadian sales teams.
Self-Employed
2023 - PresentDevelop and execute digital marketing strategies for small and mid-sized businesses focused on lead generation and online growth.
Serenity Aesthetics
2021 - 2023Developed and executed digital marketing campaigns focused on brand visibility, customer engagement, and lead generation.
Grupo Positivo (Brazil)
2016 - 2021Led regional marketing, communications, and brand initiatives for one of Brazil’s largest technology and education groups.
Certificate in Artificial Intelligence in Digital Media
2026 - PresentPost-Baccalaureate in Marketing & Data Analytics
2026 - PresentPostgraduate Diploma in Marketing Management
2026 - PresentBachelor’s Degree in Communications
2026 - PresentOkanagan Food Bank
2025 - 2025Paws it Forward Kelowna
2024 - 2025KelownaCity of Kelowna Events
2024 - 2024