Junior Executive, Consumer Insights at NielsenIQ
Toronto, Ontario
Data and research professional with a post-graduate background in Business Analytics and extensive experience in Retail & Consumer Insights. Proven ability to synthesize large datasets into strategic recommendations that drive loyalty performance and incremental sales. Expert in translating complex metrics into executive-ready 'data stories' using SQL, Power BI, Python, and Tableau.
Sense UX
2024 - 2025Translated qualitative data into strategic analytical reports to guide brand positioning and communication frameworks. Partnered with internal teams to ensure methodological rigor, bridging the gap between raw consumer feedback and strategic business recommendations.
NielsenIQ
2023 - 2024Executed Brand Health Tracking and Segmentation studies for high-profile banking and telecom clients, identifying key behavioral trends to optimize marketing spend. Analyzed large-scale quantitative datasets to provide market share insights and competitive benchmarking.
Ontario College Graduate Certificate in Business Analytics
2024 - 2025Bachelors in Agricultural and Applied Economics (Major in Marketing & Prices)
2019 - 2023Migrant Workers Office / Overseas Workers Welfare Administration
2025 - Present• Responded to phone, email, and in-person inquiries regarding membership services and community programs • Processed membership applications, eligibility verification, payments, and database updates • Provided front-desk and administrative support in a high-volume community service environment • Designed and automated Looker Studio and Tableau dashboards to visualize operational KPIs
Seneca Hackathon
2024 - 2025• Conducted outreach to prospective corporate and non-profit partners, helping secure event sponsorships and community partnerships • Managed communications with event partners and supported partnership-related event planning activities