Paid Media Specialist | Digital Marketing Enthusiast at Tekaccel
Toronto, ON
Results-driven Paid Media Specialist with a passion for Digital Marketing. Bringing extensive experience in paid media strategies, B2B marketing, and business development. Proven track record of developing data-driven strategies that enhance client acquisition and drive ROI. Strong analytical skills focused on performance optimization and client relationships, leveraging tools like Google Analytics 4, Tableau, and marketing automation platforms.
Brave Career
2025 - PresentInterpreted client media briefs and led follow-up discussions to develop ROAS-driven paid media strategies across Paid Search and Paid Social platforms. Managed full funnel campaign execution and produced performance reports.
Tekaccel Software Services LLP
2022 - PresentDesigned and executed integrated B2B marketing strategies that drove a 25% increase in client acquisitions. Managed multi-channel marketing initiatives and utilized various tools for data-driven insights.
Honest Agencies
2020 - 2022Conducted research to uncover new e-commerce opportunities and developed strong B2B and B2C relationships. Supported marketing campaigns and engaged in industry research.
New Era Consultancy
2014 - 2017Managed company accounts and maintained financial records using Tally. Supported administrative operations and assisted in preparing financial reports.
Post-Graduate Certificate in Marketing Management & Brand Management
2023 - 2024Bachelor of Commerce in Business Administration
2016 - 2020